The ambidextrous patterns for managing technological and marketing innovation
Year of publication: |
2021
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Authors: | Zhanga, Shaoling Katee ; Tang, Ya ; Wu, Fang |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 92.2021, p. 34-44
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Subject: | Ambidexterity | Ambidextrous pattern | Simultaneous pattern | Sequential pattern | Technological innovation | Marketing innovation | Innovation | Innovationsmanagement | Innovation management | Organisationale Ambidextrie | Ambidextrous organization | Technischer Fortschritt | Technological change |
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