The American Business Creed

Frontmatter -- Preface -- Contents -- Introduction: The American business creed as ideology -- Part 1: The content of the Creed -- The American System and its achievements -- The American Business Enterprise -- The Functions and Rewards of Ownership -- The Business Executive -- Business and Labor -- The businessman and his customers -- The functioning of a Competitive System -- Government in a business economy -- Economic fluctuations -- The mysteries of money -- The values of a good society -- An analysis of business ideology -- The ideology and the Cultural Heritage -- The institutional framework -- Strains and Ideology -- Strains in the Business role -- The Creed analyzed: Strains and Ideology -- Stability and change in the Creed -- Appendix:A note on sources -- Index