The American Export Trading Company : designing a new international marketing institution
Year of publication: |
1985
|
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Authors: | Bello, Daniel C. ; Williamson, Nicholas C. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 49.1985, 4, p. 60-69
|
Subject: | Aussenwirtschaftsförderung | Vereinigte Staaten | Export | Internationales Marketing | International marketing | USA | United States |
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