The American Marketing Association Definition of Marketing: Moving from Lagging to Leading Indicator
| Year of publication: |
2007
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| Authors: | Ringold, Debra Jones ; Weitz, Barton |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 26.2007, 2, p. 251-260
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