The analysis of consumer actions
Arthur Kornhauser and Paul F. Lazarsfeld
| Year of publication: |
1964
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|---|---|
| Authors: | Kornhauser, Arthur ; Lazarsfeld, Paul F. |
| Published in: |
Marketing models : quantitative and behavioral. - Scranton, Pa. : International Textbook Comp.. - 1964, p. 13-26
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: The techniques of market research from the stand point of a psychologist. New York 1935 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002245519