THE ANALYSIS OF FIVE COMPETITIVE FORCES OF NON-ALCOHOLIC BEVERAGE INDUSTRY AND E-COMMERCE INDUSTRY CASES AT THE GLOBAL LEVEL

This paper has as objective to do an analysis of five competitive forces of non-alcoholic industry and e-commerce industry at the global level. The state of five competitive forces in both industries will depend always of evolution of these industries and government policies of the different countries of the world. For example if these industries are growing and if the govern permit others companies can enter into industry and can help to promote the competition in these industries, that is good for buyers, because they can choose where want to purchase something and what products or goods are according to their necessities or that permits to maximize their utility and it is according to their money amount available for it.