The Analytics Lifecycle Toolkit : A Practical Guide for an Effective Analytics Capability

Cover -- Title Page -- Copyright -- Contents -- Preface -- Acknowledgments -- Part I: The Foundation of Analytics -- Chapter 1: Analytics Overview -- Fundamental Concepts -- Analytics Concepts -- The Methods of Analytics -- The Goal of Analytics -- Chapter Summary -- References -- Chapter 2: The People of Analytics -- Who Does Analytics? -- Roles People Play -- Critical Competencies for Analytics -- Chapter Summary -- References -- Chapter 3: Organizational Context for Analytics -- Organizational Strategy and Analytics Alignment -- Organizational Culture -- Organizational Design for Analytics -- Which Organizational Design Is Best? -- Chapter Summary -- References -- Chapter 4: Data Strategy, Platforms, and Architecture -- Data Strategy -- Strategy Development Process -- Developing a Data Strategy Roadmap -- An Agile Approach to Developing Your Data Strategy -- Data Strategy Summary -- Platforms and Architecture Analytics -- Analytics Architecture -- Data for Purpose or Potential -- Chapter Summary -- References -- Part II: Analytics Lifecycle Best Practices -- Chapter 5: The Analytics Lifecycle Toolkit -- Analytics Lifecycle Best Practice Areas -- Analytics as a Product of Data Science -- Goals of Analytics -- Scale and Scope of Analytics Products -- How the Analytics Lifecycle Toolkit Is Organized -- Design Thinking for Analytics -- Chapter Summary -- References -- Chapter 6: Problem Framing -- Process Overview -- Why Do This? -- Process Areas -- Chapter Summary -- Toolkit Summary -- References -- Chapter 7: Data Sensemaking -- Process Overview -- Process Areas -- Maintaining an Analytics Journal -- Chapter Summary -- Toolkit Summary -- References -- Chapter 8: Analytics Model Development -- Process Overview -- Process Areas -- Making Comparisons -- Measuring Associations -- Making Predictions -- Chapter Summary -- Problem Summary and Exercises.