The Anatomy of Marketing Positioning Strategy

Describes the theory and practice of marketing positioning strategy. Reviews the basic decision components or “anatomy” of marketing positioning strategy formulation from a theoretical‐prescriptive perspective, and highlights those factors considered to be critical to success. Explains how a small UK‐based computer company put these principles successfully into action.

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Year of publication:	1994
Authors:	Brooksbank, Roger
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 12.1994, 4, p. 10-14
Publisher:	MCB UP Ltd
Subject:	Competitive advantage \| Competition \| Computer industry \| Marketing mix \| Marketing strategy \| Product positioning \| Strategic planning \| SWOT analysis \| Target marketing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/02634509410060695 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014946455