The anchor contraction effect in international marketing research
Bart de Langhe, Stefano Puntoni, Daniel Fernandes, and Stijn M. J. van Osselaer
| Year of publication: |
2011
|
|---|---|
| Authors: | Langhe, Bart de ; Puntoni, Stefano ; Fernandes, Daniel ; Van Osselaer, Stijn M. J. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 2, p. 366-380
|
| Subject: | Internationale Marktforschung | International marketing research | Mehrsprachigkeit | Multilingualism | Emotion | Personalmarketing | HR marketing | Multinationales Unternehmen | Transnational corporation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008988435