The anomaly of airline passenger behavioral intention : a comparison between low-cost and full-service airlines
Auryn Rachma Maulisa, Sri Rahayu Hijrah Hati
| Year of publication: |
2018
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|---|---|
| Authors: | Auryn Rachma Maulisa ; Rahayu Hijrah Hati |
| Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 10.2018, 2, p. 75-90
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| Subject: | Low-Cost Airline | Full-Service Airline | Service Quality | Perceived Value for Money | Customer Satisfaction | Behavioral Intention | Fluggesellschaft | Airline | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Passagierluftverkehr | Air passenger transport | Luftverkehr | Air transport |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21002/amj.v10i2.10621 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012106923