The ant and the grasshopper : understanding personal saving orientation of consumers
Year of publication: |
June 2016
|
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Authors: | Dholakia, Utpal ; Tam, Leona ; Yoon, Sunyee ; Wong, Nancy |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 1, p. 134-155
|
Subject: | saving | financial decision making | personal finance | action control theory | habits | consumer trait | sustainable consumption | saving lifestyle | Konsumentenverhalten | Consumer behaviour | Sparen | Savings | Lebensstil | Lifestyle | Private Finanzplanung | Personal finance |
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