The antecedents and consequences of a market orientation: the moderating role of organisational life cycles
Andreas Engelen; Malte Brettel; Florian Heinemann
| Year of publication: |
2010
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|---|---|
| Authors: | Engelen, Andreas ; Brettel, Malte ; Heinemann, Florian |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 5/6, p. 515-547
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| Subject: | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up | Lebenszyklus | Life cycle | Hochtechnologie | High technology | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003995635