The antecedents and consequences of integrated global marketing
Year of publication: |
2001
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Authors: | Sheth, Jagdish N. ; Parvatiyar, Atul |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 18.2001, 1, p. 16-29
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