The antecedents and consequences of manufacturer distributor cooperation : an empirical test in the US and Japan
Year of publication: |
2008
|
---|---|
Authors: | Song, Michael ; Di Benedetto, C. Anthony ; Zhao, Yushan |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 2, p. 215-233
|
Subject: | Lieferantenmanagement | Supplier relationship management | Performance-Messung | Performance measurement | Empirische Methode | Empirical method | USA | United States | Japan |
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