The antecedents and consequences of successful localization
Year of publication: |
2009
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Authors: | Law, Kenneth S. ; Song, Lynda Jiwen ; Wong, Chi-Sum ; Chen, Donghua |
Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 40.2009, 8, p. 1359-1373
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