The antecedents of marketing success of women entrepreneurs
Year of publication: |
2013
|
---|---|
Authors: | Hemalatha, M. ; Chandra Mohan, V. ; Mohamed Jasim, K. |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 7.2013, 6, p. 637-662
|
Subject: | women entrepreneurs | marketing problems | marketing strategies | business success | Entrepreneurship | Entrepreneurship approach | Frauen | Women | Unternehmer | Entrepreneurs | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor | Weibliche Führungskräfte | Women managers | Niederlande | Netherlands |
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