The "Antestrategy" Perspective: A Call For A Paradox Lens On Strategy Practice

The field of strategy is bubbling over with ideas. As such, this field has given rise to multiple distinctions and oppositions showing that strategy is not only a rationale science, but also a complex, iterative and practice-oriented art. Nonetheless, these oppositions may tend to interrogate what strategy is (Porter, 1996; Whittington, 1996) and call for a more integrative perspective on strategy. The aim of this communication is to participate to this debate by introducing a paradox lens on strategy through an analytical distinction between what we call « strategy » and « antestrategy ».