The anywhere, anytime market : the 800-number, direct marketing, and the new networks of consumption
Richard K. Popp
| Year of publication: |
September 2018
|
|---|---|
| Authors: | Popp, Richard K. |
| Published in: |
Enterprise & society : the international journal of business history. - Cambridge : Cambridge University Press, ISSN 1467-2227, ZDB-ID 2020144-8. - Vol. 19.2018, 3, p. 702-732
|
| Subject: | American Telephone and Telegraph Company | Telefon | Telephone | Telekommunikationssektor | Telecommunications industry | Direktmarketing | Direct marketing | Unternehmensgeschichte | Business history | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1017/eso.2017.68 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011933995