The application of categorization and stereotype content theories to country of origin image : Vietnamese perceptions towards Korean wave brands
Year of publication: |
2020
|
---|---|
Authors: | Lee, Hyeri ; Chae, Myung-Su ; Lew, Yong Kyu |
Published in: |
Asia Pacific business review. - London [u.a.] : Routledge, Taylor & Francis Group, ISSN 1743-792X, ZDB-ID 2072350-7. - Vol. 26.2020, 3, p. 336-361
|
Subject: | Brand globalness | brand localness | categorization theory | country-of-origin image | Korean wave | stereotype content theory | Südkorea | South Korea | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Wahrnehmung | Perception | Vietnam | Viet Nam | Ursprungsregeln | Rules of origin | Markenartikel | Brand |
-
Bourdin, David, (2021)
-
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca, (2013)
-
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano, (2013)
- More ...
-
Hill, John S., (2012)
-
Shin, Jin Young, (2015)
-
Hill, John S., (2012)
- More ...