The application of Aristotle’s rhetorical theory to the sharing economy : an empirical study of Airbnb
Sung-Byung Yang, Hanna Lee, Kyungmin Lee and Chulmo Koo
| Year of publication: |
October 2018
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|---|---|
| Authors: | Yang, Sung-Byung ; Lee, Hanna ; Lee, Kyungmin ; Koo, Chulmo |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 7, p. 938-957
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| Subject: | Sharing economy | Aristotle’s rhetorical theory | persuasion | communication | online trust | trust formation | interactivity | Airbnb users | Airbnb hosts | Airbnb brand | Share Economy | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2018.1455622 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011941790