The application of marketing principles to a social marketing campaign
Nadine Henley; Sandrine Raffin; Barbara Caemmerer
| Year of publication: |
2011
|
|---|---|
| Authors: | Henley, Nadine ; Raffin, Sandrine ; Caemmerer, Barbara |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 7, p. 697-706
|
| Subject: | Social Marketing | Social marketing | Werbeplanung | Advertising planning | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384713