The Application of Product Life Cycle Theory to Popular Record Marketing

Reviews product life cycle theory and examines empirical evidence. Reports on empirical research carried out to determine the applicability of the theory to popular record products. Proposes a framework of the relationship between the producer life cycle and the marketing mix.

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Year of publication:	1981
Authors:	Meenaghan, A. ; Turnbull, Peter W.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 15.1981, 5, p. 1-50
Publisher:	MCB UP Ltd
Subject:	Product lifecycle \| Music industry \| Marketing mix \| Innovation

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000004881 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014725039