The Application of Stakeholder Theory to Relationship Marketing Strategy Development in a Non-profit Organization
Year of publication: |
2007
|
---|---|
Authors: | Knox, Simon ; Gruar, Colin |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 75.2007, 2, p. 115-135
|
Publisher: |
Springer |
Subject: | empirical study | non-profit organization | relationship marketing strategy development | stakeholder saliency |
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