The application of storytelling in public relations strategy : the case Hi-tech company
J.A. Taufiq, M.T. Amir
| Year of publication: |
2020
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| Authors: | Taufiq, J. A. ; Amir, M. T. |
| Published in: |
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019. - London : Routledge, ISBN 978-0-367-47722-6. - 2020, p. 108-114
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| Subject: | Hochtechnologie | High technology | Öffentlichkeitsarbeit | Public relations | Narrative Methode | Narrative method | Indonesien | Indonesia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012228266