The Application of Religious Appeal in the Strategic Marketing Communication of Financial Services in Pakistan for "Consumer Manipulation”
Year of publication: |
2014
|
---|---|
Authors: | Yar, Naseem Bakht ; Akhtar, Bakht Yar ; Khan, Irfanullah ; Khan, Saqib |
Published in: |
International Journal of Academic Research in Business and Social Sciences. - Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences. - Vol. 4.2014, 2, p. 88-99
|
Publisher: |
Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences |
Subject: | Islamic Banks | Conventional Banks | Marketing communication | Consumer manipulation |
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