The application to attiude immunization techniques in marketing
[von] Stewart W. Bither; Ira J. Dolich and Elaine B. Nell
| Year of publication: |
1971
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|---|---|
| Authors: | Bither, Stewart W. ; Dolich, Ira J. ; Nell, Elaine B. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 8.1971, 1, p. 56-61
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| Subject: | Verbraucher |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001917500