The Appropriateness of Fear Appeal use for Health Care Marketing to the Elderly: Is It OK to Scare Granny?
| Year of publication: |
1993
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|---|---|
| Authors: | Benet, Suzeanne ; Pitts, Robert E. ; LaTour, Michael |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 12.1993, 1, p. 45-56
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