The archetype of hero in family businesses

Guillermo Salazar

For family business advisors and consultants, the analysis of their client's shared narrative helps them understand their business and family dynamics and the reality they have built together. Understanding the language of family mythology and the behavior of the narrative processes, can help positively to reinforce the purpose and meaning of their legacy and its transmission. In this article readers will learn how Joseph Campbell's Monomyth of the Hero concept fits with the founder/entrepreneur myth in a family business, and how making it conscious can be used as a coherent tool that brings true meaning and inspiration to every family member in every generation

MoreLess

Year of publication:	2022
Authors:	Salazar, Guillermo
Published in:	European journal of family business. - Málaga : Universidad de Málaga, ISSN 2444-877X, ZDB-ID 2924317-8. - Vol. 12.2022, 1, p. 90-95
Subject:	Family business \| legacy \| narrative \| storytelling \| Familienunternehmen \| Narrative Methode \| Narrative method \| Unternehmensnachfolge \| Succession planning

freely available

Full text |

More access options

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Notes:	Zusammenfassung in spanischer Sprache
Other identifiers:	10.24310/ejfbejfb.v12vi1.1463 [DOI]
Classification:	M10 - Business Administration. General ; M19 - Business Administration. Other
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013346931