The architecture of the phygital customer journey : a dynamic interplay between systems of insights and systems of engagement
Year of publication: |
2022
|
---|---|
Authors: | Mele, Cristina ; Russo Spena, Tiziana |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 1, p. 72-91
|
Subject: | Journey architecture | Phygital customer journey | Smart technology | Systems of engagement | Systems of insights |
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