The arduous journey of private labels : insights from the South African market and further afield
Year of publication: |
2017
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Authors: | Beneke, Justin |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 23.2017, 6, p. 668-682
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Subject: | Private label brand | retail | trends | South Africa | Südafrika | Handelsmarke | Store brand | Einzelhandel | Retail trade | Markenführung | Brand management |
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