The ARF 360 model : update to a human-centric approach
Year of publication: |
2010
|
---|---|
Authors: | Romaniuk, Jenni ; Gugel, Craig |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 3, p. 334-343
|
Subject: | Marketingtheorie | Marketing theory | Werbeträger | Advertising media | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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