The Arizona market : a marketing systems perspective on pre- and post-war developments in Bosnia, with implications for sustainable peace and prosperity
Year of publication: |
September 2017
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Authors: | Sredl, Katherine C. ; Shultz, Clifford J. ; Brečić, Ružica |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 3, p. 300-316
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Subject: | Yugoslavia | Dayton Peace Agreement | marketing systems | macromarketing | post-conflict markets | European Union | Bosnia and Herzegovina | clandestine markets | Arizona Market | consumer vulnerability | Marketing | Bosnien-Herzegowina | Kriegsfolgen | Consequences of war | Friedenssicherung | Peacekeeping | Frieden | Peace |
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