The Art of Branded Luxury – Indian Consumers Buying Behaviour
Year of publication: |
2017
|
---|---|
Authors: | Farooqi, Rahela |
Other Persons: | Shahid, Shadma (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Indien | India | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenführung | Brand management | Markenimage | Brand image |
Extent: | 1 Online-Ressource (10 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 28, 2017 erstellt |
Other identifiers: | 10.2139/ssrn.2959886 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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