The art of managing new product transitions
Year of publication: |
2007
|
---|---|
Authors: | Erhun, Feryal ; Gonçalves, Paulo ; Hopman, Jay |
Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 48.2006/07, 3, p. 73-80
|
Subject: | Halbleiterindustrie | Semiconductor industry | Produktlebenszyklus | Product life cycle | Produktmanagement | Product management | Innovation | Markteintritt | Market entry | USA | United States |
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