The art of rhetoric : host country political hostility and the rhetorical strategies of foreign subsidiaries in developing economies
Year of publication: |
2022
|
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Authors: | Tian, Xiaocong |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 57.2022, 5, p. 1-19
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Subject: | Developed country multinational enterprises | Legitimacy | Developing economies | Rhetorical strategy | Political hostility | Social media | Entwicklungsländer | Developing countries | Multinationales Unternehmen | Transnational corporation | Rhetorik | Rhetoric | Ausländische Tochtergesellschaft | Foreign subsidiary |
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