The Art of War in manufacturing consumer consent
Year of publication: |
2011
|
---|---|
Authors: | McIntyre‐Bhatty, Y.T. ; Parker, D. |
Published in: |
Chinese Management Studies. - Emerald Group Publishing Limited, ISSN 1750-6158, ZDB-ID 2280185-6. - Vol. 5.2011, 4, p. 450-459
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Brands | Ethics | Marketing strategy | The Art of War | Brand persuasion | Manufacturing consent | Marketing leverage | Political economics | Consumption engineering | Business culture |
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