The Art of War in manufacturing consumer consent : strategy, business culture and ethics in marketing management
Year of publication: |
2011
|
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Authors: | McIntyre-Bhatty, Y. T. ; Parker, David |
Published in: |
Chinese management studies : CMS. - Bingley : Emerald, ISSN 1750-614X, ZDB-ID 2323546-9. - Vol. 5.2011, 4, p. 450-459
|
Subject: | Wu Sun | Marketingmanagement | Marketing management | Manipulation | Konsumentenverhalten | Consumer behaviour | Unternehmenskultur | Corporate culture | Unternehmensethik | Business ethics | China |
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