The Assessment and Evaluation of Noneconomic Environments by American Firms: A Preliminary Report
This paper reports preliminary results of a study of how relatively large U.S. international firms asses noneconomic environment, how the resulting evaluations are integrated into decision making or planning, and how the process affects managerial strategy. A mailed survey of 455 firms was followed up by personal interviews with approximately 113 managers in 37 firms selected via a stratified quota sample of respondents. Findings support a conclusion that assessment and evaluation of nonmarket environments is emerging as a new managerial function in relatively large international firms. Over half of the respondents indicated that they have a group or groups which have been assigned formal assessment responsibility, both the survey results and interview data suggest a number of problems with current practice. Assessments appear to be reactive rather than active; the most important sources of information about environments are internal to the firm; assessments are typically not conducted independently of an investment or planning proposal; and resulting evaluations serve as a context in which decisions are taken rather than as input to a decision-making process.© 1980 JIBS. Journal of International Business Studies (1980) 11, 32–47
Year of publication: |
1980
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Authors: | Kobrin, Stephen J ; Basek, John ; Blank, Stephen ; Palombara, Joseph La |
Published in: |
Journal of International Business Studies. - Palgrave Macmillan, ISSN 0047-2506. - Vol. 11.1980, 1, p. 32-47
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Publisher: |
Palgrave Macmillan |
Saved in:
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