The association between communication, customer relationship management and organisational performance : evidence from the Saudi Arabia hospitals
Year of publication: |
2017
|
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Authors: | Alsharari, Yaser Salman ; Aziz, Fadzil Shah Bin ; Che Azlan Bin Taib ; Bin Yusoff, Rushami Zien |
Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 9.2017, 4, p. 57-75
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Subject: | Communication | Customer | Relationship | Management | Organisational Performance | Saudi Arabia | Saudi-Arabien | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement |
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