The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Year of publication: |
2014
|
---|---|
Authors: | Li, Dongjin ; Lu Wang, Cheng ; Jiang, Ying ; R. Barnes, Bradley ; Zhang, Hao |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 48.2014, 11/12, p. 2153-2175
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Experiential | Country image | Product image | Purchase intention | Rational |
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