The asymmetric moderating role of market orientation on the ambidexterity-firm performance relationship for prospectors and defenders
Year of publication: |
2008
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Authors: | Menguc, Bulent ; Auh, Seigyoung |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 4, p. 455-470
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Subject: | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | USA | United States |
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