The attractiveness and connectedness of ruthless brands: the role of trust
Year of publication: |
2008
|
---|---|
Authors: | Power, John ; Whelan, Susan ; Davies, Gary |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 5, p. 586-602
|
Saved in:
Saved in favorites
Similar items by person
-
The attractiveness and connectedness of ruthless brands: the role of trust
Power, John, (2008)
-
When employer brand image aids employee satisfaction and engagement
Davies, Gary, (2018)
-
Brand personality : theory and dimensionality
Davies, Gary, (2018)
- More ...