The audience in media markets
Year of publication: |
2024
|
---|---|
Authors: | Medina, Mercedes ; Pérez-Latre, Francisco J. ; Vara-Miguel, Alfonso |
Published in: |
De Gruyter handbook of media economics. - Berlin : De Gruyter, ISBN 978-3-11-079342-0. - 2024, p. 169-183
|
Subject: | audience fragmentation | audience engagement | audience analytics | sharing economy | collaborative consumption | Mediennutzung | Media usage | Konsumentenverhalten | Consumer behaviour | Share Economy | Sharing economy | Fernsehprogramm | Television programme |
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