The B corp handbook : how to use business as a force for good

Ryan Honeyman. Foreword by the cofounders of B Lab

"Join a growing movement: Learn how you can join more than 1,000 Certified B corporations from 80 industries and 35 countries--led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy--in a global movement to redefine success in business. Build a better business: Drawing on interviews, tips, and best practices from over 100 B corporations, author and B corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand."--Page 4 of cover

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Year of publication:	[2014] ; First edition
Authors:	Honeyman, Ryan
Publisher:	San Francisco : Berrett-Koehler Publishers, Inc. a BK Business Book
Subject:	Corporate Social Responsibility \| Corporate social responsibility \| Standardisierung \| Standardization \| Welt \| World \| Social entrepreneurship
Description of contents:	Table of Contents [gbv.de]

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Extent:	XIII, 207 Seiten Illustrationen 24 cm
Series:	A BK business book
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Ratgeber ; Guidebook
Language:	English
Notes:	Enthält bibliographische Referenzen und einen Index 1. Overview : Using business as a force for good is good for business ; A brief history: from And 1 to B corps ; The search for"What's next?" ; B corps: the quick and dirty ; Why B corps matter 2. Ten benefits of becoming a B corp: Typical outcomes for you and your business : Being a part of a community of leaders with shared values ; Attracting talent and engaging employees ; Increasing credibility and building trust ; Generating press ; Benchmarking and improving performance ; Attracting investors ; Protecting a company's mission for the long term ; Building collective voice ; Saving money ; Leading a global movement 3. The B impact assessment: How to use business as a force for good : Good for workers : Quick assessment of worker impact; Reflections and next steps ; Good for the community : Quick assessment of community impact; Reflections and next steps ; Good for the environment : Quick assessment of environmental impact; Reflections and next steps ; Good for the long term : Quick assessment of long-term impact; Reflections and next steps Good to the core : Quick assessment of core impact; Reflections and next steps 4. The quick start guide : Getting started : Week 1: Get a baseline ; Week 2: Engage your team ; Week 3: Create a plan ; Week 4: Implement ; Week 5: Fine-tune ; Week 6: Celebrate and next steps 5. Conclusion : One goal, many paths ; What does success for the B corp movement look like? Appendix : Certified B corporations and benefit corporations
ISBN:	978-1-62656-043-7 ; 1-62656-043-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010415985