The B2B-RELPERF scale and scorecard: Bringing relationship marketing theory into business-to-business practice
Year of publication: |
2008
|
---|---|
Authors: | Lages, Luis Filipe ; Lancastre, Andrew ; Lages, Carmen |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 37.2008, 6, p. 686-698
|
Saved in:
Saved in favorites
Similar items by person
-
Lages, Luis Filipe, (2008)
-
Lages, Luis Filipe, (2005)
-
Lancastre, Andrew, (2006)
- More ...