The battle for customer loyalty : an examination of customer loyalty in the goods and services domain
Year of publication: |
2017
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Authors: | Boakye, Kwabena G. ; Blankson, Charles ; Prybutok, Victor R. |
Published in: |
Quality management journal : QMJ. - London : Taylor & Francis Group, ISSN 1068-6967, ZDB-ID 1227108-1. - Vol. 24.2017, 4, p. 21-34
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Subject: | customer experience | customer loyalty | investment model | regression analysis | relationship marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Dienstleistungsqualität | Service quality |
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