The Battle for Health and Beauty : What Drives Supermarket and Drugstore Category-Promotion Lifts?
Year of publication: |
2018
|
---|---|
Authors: | van Lin, Arjen |
Other Persons: | Gijsbrechts, Els (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Lebensmitteleinzelhandel | Food retailing | Welt | World |
Extent: | 1 Online-Ressource (56 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Research in Marketing, 33(3), 557-577, 2016 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2016 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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