The battle of marathon : segmenting, targeting and positioning in the ancient and contemporary Greece
Christos Livas, George Gkiokas & Shumaila Yousafzai
| Year of publication: |
2010
|
|---|---|
| Authors: | Livas, Christos ; Gkiokas, George ; Yousafzai, Shumaila |
| Published in: |
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008. - Singapore [u.a.] : Imperial College Pr., ISBN 1-84816-509-9. - 2010, p. 7-9
|
| Subject: | Griechenland | Greece | Altertum | Ancient history |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003950356