The beer market and advertising expenditure
| Year of publication: |
2009
|
|---|---|
| Authors: | Heimonen, Kari ; Uusitalo, Outi |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 27.2009, 7, p. 945-975
|