The behavioral intention of young Malaysians towards cashless society: Value-based adoption model
The purpose of this study is to validate the Value-based Adoption Model (VAM) in order to investigate young Malaysians' e-wallet adoption intentions. A structured questionnaire was used to collect 214 questionnaires. The hypotheses proposed for this study were tested using SmartPLS, a second-generation analysis of partial least squares (PLS). Perceived sacrifice and perceived benefit influenced perceived value (PV). The results have shown that perceived benefit has a higher significance compared to perceived sacrifice on PV. Innovative resistance and privacy risk were found to have a negative impact on perceived value. Market practitioners can utilize this model to create secure, convenient and user-friendly e-wallets, resulting in effective marketing strategies that increase e-wallet adoption intentions among the young Malaysians.
Year of publication: |
2023
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Authors: | Jingnan, Ju ; Teo, Poh-Chuin ; Ho, Theresa C.F. ; Ling, Chen Hooi |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 10.2023, 2, p. 1-31
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | E-Wallet | Malaysia | perceived benefits | perceived sacrifice | perceived value | value-based adoption model |
Saved in:
freely available
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.1080/23311975.2023.2244756 [DOI] 188475029X [GVK] RePEc:taf:oabmxx:v:10:y:2023:i:2:p:2244756 [RePEc] |
Classification: | M21 - Business Economics |
Source: |
Persistent link: https://www.econbiz.de/10014527319
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